Peter Vesterbacka: Rovio Entertainment’s “Mighty Eagle” Celebrates Angry Birds’ 4th Birthday with Digital Studio Insider

New Global-Teleseminar Series Explores the Art and Business of Digital Media and Entertainment.  Connects Emerging Talent with Today’s Industry Leaders.

December 11, 2013 celebrates the 4th Birthday of “Angry Birds”, the #1 mobile application of all time.

Digital Studio Insider Producer and Host Dr. John G. Locke

In just 4 years, the once mobile-only game has grown up to become one of the world’s most recognizable brands, gathering a global fan base and generating more than 2 billion downloads.

The Angry Birds experience is now available on nearly every imaginable device including iOS, Android, Symbian, Windows Phone and BlackBerry 10 operating systems, personal computers, gaming consoles, smart TVs and the web.

In a transcontinental interview conducted with Digital Studio Insider, a new original series exploring the art and business of digital media and entertainment, Vesterbacka shared how Rovio Entertainment plans to celebrate the occasion with new updates and the launch of Angry Birds GO! (a new racing game for iOS).

“The 11th of December 2009, Angry Birds came out, exactly 4 years ago tomorrow” shared Vesterbacka, “so actually 11th of December is like our birthday and something we celebrate every year. Tomorrow we celebrate that by launching one of our biggest and hopefully best games called Angry Birds GO!”

The Angry Birds GO! Launch Trailer above generated over 80,000 views from fans in the first 24 hours …

Digital Studio Insider Welcomes Rovio Entertainment's Peter Vesterbacka: Angry Birds Mighty Eagle

Digital Studio Insider Welcomes Rovio Entertainment’s Peter Vesterbacka: Angry Birds’ “Mighty Eagle”

Digital Studio Insider, a pioneering global teleseminar series and transmedia production created by Executive Producer and Host, Dr. John G. Locke explored with Vesterbacka for over an hour, the journey Rovio Entertainment has undertaken to make Angry Birds one of the most visible, accessible and recognized media and entertainment franchises the world has ever seen.

The interview was conducted from a telepresence-set, live in front of a studio audience at International Technological University in Silicon Valley, California,

Local students and participants from around the world were given the advance opportunity to submit questions for Vesterbacka, and the interview was simulcast to a select global audience.

Digital Studio Insider Producer and Host, Dr. John G. Locke, interviews Peter Vesterbacka

Digital Studio Insider Producer and Host, Dr. John G. Locke, interviews Peter Vesterbacka

Digital Studio Insider is an Original Series from Executive Producer and Host, Dr. John G. Locke, in association with The Mystic Media Group. The interview was the first in a series of syndicated craft-interviews to be conducted between Dr. Locke and visionary leaders in the field. The program, designed to connect tomorrow’s emerging talent with today’s industry leaders, is currently being shopped for distribution with limited on-demand delivery being planned.

Production support for this event was provided in part by International Technological University, Videografix and Unity Home Theater Systems.


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“Digital Studio Insider” Launches

Dr. John G. Locke Welcomes Peter Vesterbacka @ Digital Studio Insider


Angry Birds’ Mighty Eagle: Live Global-Teleseminar and Interview with Peter Vesterbacka
CMO, Rovio Entertaninment

Monday, December 9, 2013 – 8:00 PM to 9:00 PM (PST)

Global-Teleseminar Series To Connect Leaders In Digital Media and Entertainment…

December 9, 2013 marks the season premeier of Digital Studio Insider, a unique global-teleseminar series created, hosted and produced by Dr. John G. Locke, founder of The Mystic Media Group and Chief Creative Officer at The Digital 360 Agency, from the heart of Silicon Valley.

Dr. Locke will Interview Angry Birds’ “Mighty Eagle” Peter Vesterbacka, CMO of Rovio Entertainment, creators of the Angry Birds games and media franchise.  This pioneering global teleseminar series will be conducted from a virtual-set, live in front of a studio audience in Silicon Valley, California.   Registrants from around the world will be given the opportunity to have their questions answered directly by Peter.

Angry Birds, the mobile game and media distribution platform created by Rovio Entertainment, is currently being used as a case study in Dr. Locke’s graduate course in Digital Media Distribution where he currently lectures as a Consulting Graduate Professor of Digital Arts, Marketing and Entrepreneurship at International Technological University.

Meet Our Guest:

Peter VesterbackaPeter Vesterbacka:

Mighty Eagle, Chief Marketing Officer Rovio Entertainment

Peter drives the company’s marketing and brand strategy, taking Angry Birds to new and unexpected places.

About Rovio Entertainment: Rovio Entertainment, founded in 2003, is an industry-changing entertainment media company and creator of the globally successful Angry Birds franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release and is now the number one paid app of all time.

Rovio has launched nine blockbuster games so far for different platforms: Angry Birds, Angry Birds Seasons, Angry Birds Rio, Angry Birds Space, Angry Birds Friends, Amazing Alex, Bad Piggies, Angry Birds Star Wars and Angry Birds Star Wars II. Following this success in mobile gaming, Angry Birds has expanded rapidly in entertainment, publishing, and licensing to become a beloved international brand. Rovio has grown alongside Angry Birds, and the multifaceted entertainment house currently employs more than 700 professionals in its headquarters in Espoo, Finland, and offices in Tampere, the United States, China, Sweden, Japan and the U.K.

Meet Our Host:

Digital Studio Insider Host Dr. John G. LockeDr. John G. Locke:

Visionary and Founder, The Mystic Media Group
Creator, Producer and Host of Digital Studio Insider

John is the creator, producer and host of Digital Studio Insider, a Mystic Media Group transmedia production and pioneering global-teleseminar series focusing on innovation in digital entertainment and emerging media. 

Dr. Locke brings over 30 years of experience and insights to the program as a former Digital Media Scientist for Walt Disney Imagineering, Post Production/VFX Supervisor for Pixar, Serial Entrepreneur and Graduate Professor of Digital Media, Marketing and Entrepreneurship.

About The Mystic Media Group:  

The Mystic Media Group is a privately held Blue-Business Incubator, International Accelerator and Transmedia Publisher located in Silicon Valley, California.  Conceived and founded by Dr. Locke, the group has helped create and bring to market several businesses in a variety of sectors.  The companies we choose to work with all share one common theme – leveraging capitalism, innovation and a Blue Business Model to make a profit; and, make a difference.

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